Refine your customer behaviour analysis through optimised management

In order to stand out from the competition and retain their subscribers, telecommunications operators are now required to know and measure the customer experience, i.e. how subscribers experience the network and their various interactions with the operator (via the contact centre, chat, email, website, social networks, etc.).

Jointly addressing digital challenges and exploiting data to offer user- and consumer-centric solutions. Jointly anticipating and co-constructing the uses of the future.

Data processing and exploitation are now a genuine business challenge for our customers. The real-time analysis and traceability of major information flows offer precious decision-making assistance across the company with customer marketing, behavioural studies on consumption preferences and habits, image promotion on social media (online reputation, geolocation, etc.), risk control, fraud, real-time internet security management, process and performance coordination, optimisation of logistics processes, etc. Data is exploited in two ways: through the analysis of metrics (using BI systems) combined with market-specific knowledge (using Smart and Big Data approaches).