Customer relationship management
Follow the customer through each stage of their contact with the operator.
The customer experience has become key to winning the sales war. A good client relationship, from the initial sale to the termination of the contract, is a real competitive advantage in the telecom sector. How is this realised? Not just by creating tools such as internet sites and mobile applications, but by making changes in agreements with service resellers and the operation of brick-and-mortar stores.