Retail for 3.0 clients

At a time of massive digitalisation, retail is taking another U-turn by creating a unique space where sales and communication channels interact to offer a full, seamless and customised user experience. Welcome to omni-commerce.

Focus on your core business

Doing business anywhere, anytime, through any channel, offering the advice and services that customers expect from you: Gfi’s omnicommerce offer is based on our experience and expertise in meeting all of these requirements.

With a brand-new e-commerce platform that provides technical information on its products, the supplier of interconnect solutions Amphenol Air LB increases customers’ satisfaction as well as the value of the average basket.

The omnicommerce booklets - Business Challenge #5

From the design to commercialisation of a product, a whole year may elapse. This is far too long in a context where sales are becoming unpredictable and production has to adapt to fluctuating consumer demands in quasi real-time.

The omnicommerce booklets - Business Challenge #3

Sales that are increasingly less predictable and a growing number of references. In this situation, stock management can be a difficult equation to solve. How can a retailer avoid stock errors and turn this challenge into an asset?

The omnicommerce booklets Business Challenge #2

Expand the offer of payment methods; secure on-line transactions; simplify the act of purchase. The challenge for retailers is proving to be a real headache. How can we rise to this challenge?

The omnicommerce booklets - Business Challenge #4

How to make life easier for consumers in order to live up to their expectations? At a time when the distance selling market leaders set the rules, it is high time for retailers, whatever their size, to get a grasp of the subject.

The omnicommerce booklets - Business Challenge #1

Between a Website offering thousands of references and another offering just a few hundred, it is an easy choice for consumers. This means that the scope of the catalogue becomes crucial for retailers. But how to proceed without incurring astronomical costs for storage, transport, management, etc.? By expanding the offer thanks to omnichannel retailing. Here are some explanations.

01 Business Forum

French retailers have under-invested in their IS for years, contenting themselves with developing e-commerce by simply creating a site, and sometimes applications. They must make up for this lost time because omnicommerce calls for a natively digital, agile and unified IS, not just a superficial retouch. It is an essential weapon in the face of the Pure Players.

Adapting to a customer’s preferred form of contact in order to offer a fluid and, above all, efficient, experience

The relationship between customers and brands is on track, or rather well on tracks… This is the focus of omnichannel: to adapt to the contact method chosen by the customer in order to offer him a fluid and, above all, efficient experience.