Expanding the offer: a matter of survival for retailers
The omnicommerce booklets - Business Challenge #1
Between a Website offering thousands of references and another offering just a few hundred, it is an easy choice for consumers. This means that the scope of the catalogue becomes crucial for retailers. But how to proceed without incurring astronomical costs for storage, transport, management, etc.? By expanding the offer thanks to omnichannel retailing. Here are some explanations.