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Big Data, Analytics : the new face of telecoms

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Big Data, Analytics : the new face of telecoms

By Florent Bornard, Customer Experience Management Expert

In the telecom environment, even more than anywhere, competition is fierce. Mobile subscribers benefit from high-quality networks and similar service offerings at a growingly attractive price. At the heart of a highly competitive environment, the French market, and overall in Europe, the Middle East and Africa, the essence of war isn’t any more subscription price because technology now makes the difference. The key is becoming now innovation and especially customer experience.

Analytics and Big Data

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Analytics and Big Data

Jointly addressing digital challenges and exploiting data to offer user- and consumer-centric solutions. Jointly anticipating and co-constructing the uses of the future.

Data processing and exploitation are now a genuine business challenge for our customers. The real-time analysis and traceability of major information flows offer precious decision-making assistance across the company with customer marketing, behavioural studies on consumption preferences and habits, image promotion on social media (online reputation, geolocation, etc.), risk control, fraud, real-time internet security management, process and performance coordination, optimisation of logistics processes, etc. Data is exploited in two ways: through the analysis of metrics (using BI systems) combined with market-specific knowledge (using Smart and Big Data approaches).