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Gfi partners with Denodo Technologies to address its customers Data Virtualization needs

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With OptiYard, Gfi becomes the first major European software publisher to market a YMS solution

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Big Data, Analytics : the new face of telecoms

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Big Data, Analytics : the new face of telecoms

By Florent Bornard, Customer Experience Management Expert

In the telecom environment, even more than anywhere, competition is fierce. Mobile subscribers benefit from high-quality networks and similar service offerings at a growingly attractive price. At the heart of a highly competitive environment, the French market, and overall in Europe, the Middle East and Africa, the essence of war isn’t any more subscription price because technology now makes the difference. The key is becoming now innovation and especially customer experience.

Customer Experience Management

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Customer Experience Management

Refine your customer behaviour analysis through optimised management

In order to stand out from the competition and retain their subscribers, telecommunications operators are now required to know and measure the customer experience, i.e. how subscribers experience the network and their various interactions with the operator (via the contact centre, chat, email, website, social networks, etc.).